CB
Marketing tool
CTR Calculator
Calculate click-through rate from impressions and clicks.
Fast outputSimple calculator, clear answer.
Mobile readyEasy to use on phone or desktop.
Related next stepsJump to nearby tools after.
Use the ctr calculator
Calculate click-through rate from impressions and clicks.
How many times the ad or link was seen
How many clicks it got
Optional spend for CPC context
Enter your values to see the result.
CTR Calculator formula
CTR = (clicks ÷ impressions) × 100
What this helps with
Use this tool for a fast estimate before checking a full spreadsheet, payslip, quote or planning document.
Worked example
If an ad gets 120 clicks from 6,000 impressions, CTR is 2%.
Best use
Compare scenarios quickly by changing one or two inputs at a time.
Frequently asked questions
Does a higher CTR always mean better results?
Not always. It should be judged alongside conversion quality and cost.
Can I also estimate CPC here?
Yes. Enter optional spend to see a simple CPC figure.
Copied to clipboard